The Rouge Project is building an open-source protocol to reduce costs, friction and the need for trusted middlemen to produce non-falsifiable, non-repudiable and unique usage coupons. The growth of the digital coupon market is phenomenal, and this market is a perfect use case for the smart contract paradigm. Rouge coupons are the future of digital marketing: trackable, verifiable, monetizable by customers or publishers, secure and frictionless. The Rouge platform will foster an ecosystem of decentralized applications (ÐApps) opening new possibilities for coupons.