SHIFT.cash is a specialized platform for providing loans secured by cars. It is joined by car dealers, credit brokers, microfinance organizations, consumer credit cooperatives and other partner organizations from different regions. Having connected to the system, they can provide loans to their customers in unlimited amounts and at a lower interest rate: the platform helps to reduce processing costs and thereby offer loan conditions 20-60% better than the market average, depending on the region. Funds for loans are formed by investors who receive their commission from each loan.