Joint Ventures brings a much-needed change to the current digital content landscape. Their aim is to create an economy that rewards every participant of the network, including publishers, authors, commenters, advertisers, and moderators, while minimizing third-party commissions. Joint Ventures plans to create a community-centered content economy. They discuss the implementation of a transparent advertising revenue model in our ecosystem, which will allow publishers to monitor real-time engagements with their content as well as helping advertisers to get the maximum value out of their advertising budget. Their first product is projected as a commenting solution, envisioned for the benefits of both publishers and commenters. It is designed to increase user interaction with publishers and will be available on websites along with mobile applications.