They are bridging the technology gap between insurance, 3rd party player, and user. Using the Insureum Protocol, insurers get the data they need to created better policies. Developers and other third parties are incentivized to connect their apps and services to the Insureum Protocol. And policyholders are rewarded for sharing their anonymized data. With this ecosystem, these parties can exchange blockchain based tokens (Insureum) to buy and sell 100% anonymized data. Using blockchain to securely send this information between all parties, and to build new insurance policies will save the insurance industry millions every year.