HotNow is a discovery platform for shops and promotions with integrated, in-app promotional offers, currently active in Thailand with approximately 700,000 downloads, 380,000 monthly active users, 280,000 Facebook likes, and 50,000 merchants. HotNow allows for merchants and brands to deliver exclusive promotions to nearby consumers. HotNow will have mission-based game features employing treasure hunting and territory conquering concepts, which represent some of the most successful genres. This will create a much richer and more engaging user experience on the app, which will result in greater economic benefits for each party within the network.