By creating a democratic process with respect to advertising policy enforcement, Attention Network will be able to provide a better, safer and more flexible advertising ecosystem for everyone. This allows publishers to protect their brands while making more money from their platforms and advertisers to improve their return on ad spend while ensuring brand equity is not diluted. By enabling a fair and honest system for advertisers and publishers to engage in the advertising marketplace and be rewarded, advertisers will pay less and content creators will make more money. The decentralized nature of the system prevents censorship, opens a realm of advertising that was impossible before and increases accessibility -- there are no longer minimum budgets, there are no global rules and there is no centralized enforcement.