AppCoins is a cryptocurrency for app stores that gives users app purchasing power, unleashes monetization potential for developers and increases app safety. It has been built to create an app economy with a new universal language that ensures trust, transparency, and openness by moving to the blockchain three of the most critical flows of app stores: advertising, in-app purchases and developer’s approval. By redesigning the transactions inside an app store, creates efficiencies by disintermediation and redistributes the value released in a way that creates incentives for the AppCoins supported stores dissemination. A cryptocurrency will be created to enable transactions based on the AppCoins protocol: AppCoin Tokens.